Product descriptions for customs

The test customs applies, what to include by product type, and the vague terms that get a shipment held.

A description passes if a customs officer can identify the goods and classify them without asking you anything. The EU's rule says it has to be plain language, precise enough for customs to identify the goods. In the US, the invoice needs a detailed description with the name each item is known by, plus its grade or quality. Your marketing copy and your SKU name won't meet either test.

Say what it is, what it's made of, and what it's for

Those three cover most goods. Add the state of the goods if that changes the code (raw, frozen, unassembled), and say who it's for if the tariff divides by that (men's, women's, children's).

Say what it is, what it's made of, and what it's for
ClothingMen's woven cotton shirts, long sleeve
PartsReplacement hydraulic pump seals, nitrile rubber, for forklift trucks
SampleSample of knitted wool beanie hat, not for resale
ElectronicsBluetooth wireless over-ear headphones with microphone
GiftHand-painted ceramic tea set, 6 cups and a pot
AccessoriesLeather belts for women, with metal buckle
Spare partBrake pads for passenger cars
SupplementVitamin D3 tablets, 60 per bottle, for retail sale

The EU keeps a non-exhaustive list of generic terms, and it says "consolidated", "general cargo", "parts" and "freight of all kinds" can't be accepted. That guidance gives "gifts" a suggested replacement: say what the gift is. Vague wording can bring a physical exam, and the shipment waits while that happens.

Extra detail by product type

Extra detail by product type
Textiles and clothingFibre content by percentage, knitted or woven, gender and age group
FootwearUpper and sole material, height, what it's for
FoodIngredients by percentage, how preserved, retail or bulk packing
Chemicals and cosmeticsCAS number, function, packed for retail or not
MachineryWhat it does, how it's powered, and what comes with it
ElectronicsFunction, whether it transmits, whether it's a complete device or a part
Plastics and metalsExact material, and the form it's in (sheet, tube, finished article)
TyresEverything on the sidewall, which CBP recommends you list on the invoice

Where classification depends on the materials, the US asks for a breakdown of each component's value or weight. Certain classes of goods have their own required invoice content, so check that section before your first shipment of a new product. For machines, CBP says invoices should say what's included, and spares should be identified as spares.

The same line, before and after

As an illustration, a line that reads SKU 4471 Luxe Glow Serum x 200, $1,800 tells customs nothing. It could be a cosmetic, a medicine or a toy. Compare:

200 glass bottles of facial serum, 30 ml each, cosmetic use, containing hyaluronic acid and vitamin C. For retail sale. Not a medicine. HS 3304.99. Made in South Korea. Unit price $9.00, line total $1,800.00.

Now the officer has the function, the state, the packing and the claim, and can see that 200 x $9.00 adds up. Don't put in claims you can't back: "not a medicine" only works if your marketing doesn't say otherwise, because regulators read that too.

Keep the description the same everywhere

Your commercial invoice, packing list and waybill should tell one story. Differences between them are a common reason for a query at the border, and the carrier's system takes its data from whichever document it got first. A pre-loading security filing like ICS2 reads that description before the goods fly. If your catalogue has hundreds of lines, it's worth writing the customs description once, as a field in your product data, and not leaving it to whoever raises the waybill.

Use the HS code classifier to see whether your description is enough to get to a code. If it can't get there, an officer probably won't either.

Sources