Invoice discounts and free goods
Which discounts reduce the customs value, how to value free goods and replacements, and when moulds and royalties push it up.
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A discount lowers the customs value if the buyer earned it and it applies to these goods at the time of import. A discount promised for later generally doesn't. Free goods still have a value, because customs taxes what they're worth, whatever you were charged. These rules come from the WTO Valuation Agreement, and the details below are from the UK and US versions of it.
What each discount does to the value
| Quantity or trade discount earned on this shipment | Deduct it, if it relates to these goods and the relationship between buyer and seller hasn't affected the price | List price, discount, net price |
|---|---|---|
| Cash or early-settlement discount, already paid | Deduct it | Same, stating payment terms and that payment's been made |
| Cash discount, not yet taken | Allowed if generally accepted in the trade, and you'll need evidence for anything higher | Terms and percentage |
| Retrospective discount or rebate | Not in full on the current import. You can claim a refund of duty for past entries within 3 years of each entry | Nothing on this invoice, but keep the agreement |
| Discount that's really a payment for something else, such as marketing | Not a price reduction | Separate agreement, take advice |
The US takes a similar view on later changes: the transaction value uses the price paid or payable, and 19 CFR 152.103 disregards a rebate or other decrease made after the date of importation. So a US importer can't use a year-end volume rebate to reduce the value of goods already entered. A cash discount actually taken is fine: the regulation's own example is a $100 price, less 2% for cash, paid at $98, with a transaction value of $98.
Worked example, our own illustration. A UK importer buys 2,000 tea towels at a list price of GBP 4.00, with a 10% trade discount earned on the order and 2% for payment before dispatch, taken at the time of the order. Also, a promised 3% year-end rebate if annual purchases pass GBP 50,000.
| Line | Amount (GBP) |
|---|---|
| List price, 2,000 x 4.00 | 8,000.00 |
| Trade discount, 10% | -800.00 |
| Subtotal | 7,200.00 |
| Early-payment discount, 2% of 7,200 | -144.00 |
| Price for customs | 7,056.00 |
| Year-end rebate, if it's earned | Ignored at import |
Free goods have a value
No payment doesn't mean no value. HMRC's guidance on free-of-charge goods says the transaction value usually can't be used, because nothing's being paid. You then work down the methods: identical or similar goods, then deductive, then computed, and finally the fall-back method, which can be based on what you'd have paid the supplier, supported by a price list or a statement of value.
So write a value on the invoice, and say why there's no charge:
20 pieces stoneware mugs, trade samples, not for resale. No payment. Value for customs purposes only: GBP 8.50 each, total GBP 170.00.
"No commercial value" and "value 1.00" don't give customs a value it can use. The US rule is along the same lines: without a purchase, the invoice shows the value for each item, or what the seller would have received.
Goods shipped free alongside paid goods
If an order says "buy 100, get 10 free" and all 110 arrive together, we'd treat the price paid as covering 110. HMRC's wording is about free replacements in the same shipment, so confirm with your broker. On that reading, declare 110 pieces, spreading the price over them. The unit value falls, and the total is unchanged. Don't declare 100 pieces plus 10 at zero, or you'll have a mismatch on quantity. A line of 100 at GBP 5.50 then reads: 110 pieces, GBP 550.00, unit value GBP 5.00.
Free replacements
HMRC says that if replacements come in the same shipment, the contract price covers the total. If they come separately, you normally can't use method 1, though you can ask HMRC to amend the original value. A replacement for a faulty item is a separate declaration, so don't describe it as a new sale. For the original, check whether you can claim relief.
What gets added
A discount brings the value down. These bring it back up, even when no one has invoiced them. The HMRC list of additions includes:
- Assists: materials, tools, moulds, or engineering and design done outside the UK, that you supplied free or at a reduced price.
- Royalties and licence fees, if they relate to the goods and are a condition of the sale.
- Your payment to someone else that satisfies an obligation of the seller.
- A share of resale proceeds that goes back to the seller.
- A condition with a measurable value, added as an indirect payment.
For a worked case, see the mould on common invoice mistakes. HMRC says dividends paid to the seller can be left out. If the seller has set the price on a condition whose value you can't measure, such as buying other goods from it, method 1 generally isn't available.
The import duty calculator works from the value you enter, so settle these questions first.
Sources
- HMRC: Valuing imported goods using method 1, transaction value, checked 5 November 2026
- HMRC: Valuing imported goods that are free of charge, used, rented or leased, checked 5 November 2026
- eCFR: 19 CFR 152.103, transaction value, checked 5 November 2026
- eCFR: 19 CFR 141.86, contents of invoices, checked 5 November 2026
- WTO: Customs valuation, technical information, checked 5 November 2026